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How Intelligent Tracking Prevention and 3rd party cookies will affect your ecommerce business

What is Intelligent Tracking Prevention? Apple announced its Intelligent Tracking Protection (ITP) in May. ITP limits the use of 3rd party cookies, allowing just a one-day window in which cookies remain available. This has huge implications for remarketing campaigns, limiting the ability to retarget some users to 24 hours after their last interaction with a…