Retail News and Opinion

Featured News and Articles

What is Predictive Analytics & How is it Used in Marketing Strategy

For many years Summit has proudly been the experts in helping retailers across Europe understand when and where to reach their customers to drive revenue, save cost and increase efficiencies. Yet when it comes to Summit’s marketing intelligence platform, Forecaster, what are the foundations behind how it operates and executes results for clients time and…

The Second Wave of COVID-19 Consumer Behaviour: Want

A few weeks ago, we covered the first wave of consumer behaviour surrounding COVID-19, the need phase. We explored Maslow’s Hierarchy of Needs and what it meant for shoppers and retailers alike as we approached the unknown. Behaviour had not necessarily changed forever, yet just changed their needs and what was required to be fulfilled….

Download: How to Bounce Back After COVID-19

In our recent webinar, ‘Ready, Steady, Grow: How to Bounce Back After COVID-19’ we discussed what retailers need to do in the here and now to ensure they have a plan post pandemic. In our latest whitepaper we have broken down all the key information with the objective of providing brands with insight and reassurance…

Summit’s Adrienne Burns, Director of Customer Experience, Explains How the Customer Journey May Change Post Pandemic

Even before COVID-19 the way consumers shopped was changing. Yet, what this means for retailers and the future of their brands in the here and now has been brought to the surface amidst the recent pandemic. According to a report published by Global Webindex in April 2020, 28% of those surveyed in the UK…

Starting a New Job at Summit During Lockdown

Client Executive, Abbie Hammilton-Cooke, had an unusal start to her Summit career, initiated into the business during week two of COVID-19 lockdown we wanted to know how has she found it so far. Take it away Abbie… Starting a new job at any time in your life is always going to be daunting….

COVID-19 & Global Retail Report

The world as we know it has changed drastically in the last few weeks as the COVID-19 Pandemic swept across the globe. As part of the tcc Global family of brands, we had the opportunity to connect with retail experts covering more than 50 markets across the globe, live from the ground in countries China, Spain,…

Disruptive planning: breaking the mould for marketers

You’re in a bind. The deadline for the final marketing plan is looming and the only help you’re getting from the partners is to spend more money on their platforms. You could always just repeat last year’s plan. Last year’s plan did fine. Maybe you could have a whiteboard session with the team and thrash…

@summitmedia

Corporate Marketing Manager, Shabs, shares her top tips on making working from home productive and fun. Read more h… https://t.co/l4W3SNiZe2, Mar 31

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Retail News and Opinion

Featured News and Articles

What is Predictive Analytics & How is it Used in Marketing Strategy

The Second Wave of COVID-19 Consumer Behaviour: Want

Download: How to Bounce Back After COVID-19

Summit’s Adrienne Burns, Director of Customer Experience, Explains How the Customer Journey May Change Post Pandemic

Starting a New Job at Summit During Lockdown

COVID-19 & Global Retail Report

Disruptive planning: breaking the mould for marketers

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