Case Study

Ann Summers

We led Ann Summers to achieve the best visibility growth of any major brand in the UK.

As reported in 365 Retail Ann Summers now officially leads brand visibility for UK retailers, with an impressive 1,258% increase vs last year.

Online visibility of brands is ranked depending on the achievement score of the brand’s growth, based on the level of impact a decline may bring to a brand. Closely following Ann Summers are other major retailers including Halfords, Ray-Ban and Adidas – with Ann Summers beating out its competitors.

There has been 388% increase in YoY organic traffic and non-brand organic traffic is also up by 627%. In addition to this, Ann Summers now ranks for a further 13,000 keywords, an 81% increase, as well as a 134% increase in page one rankings, leaving competitors trailing behind in the rankings.

UK online visibility growth #1
Organic traffic YoY +388%
Page 1 rankings +134%