Paid Search

Thriving at the sharp end

Retail specialist paid search strategy


Powerful paid search campaigns to drive incremental retail growth. A diverse team with decades of retail experience delivers paid search strategies in line with your business goals, supported by industry-leading proprietary technology and the highest level of support from Google.

“Summit have revolutionised our Paid Search activity. We’ve achieved several ‘best ever’ online months since they came onboard.”

Tom Sloan – Head of Ecommerce & Digital at Silentnight

Search & Shopping Ads

Paid search and shopping excellence across Google and Bing, managed by a team with experience across every retail vertical. Relentlessly focused on understanding how your customers shop, we integrate paid search with other paid and organic channels to ensure maximum performance and ROI.

Performance Max

With the majority of Google search spend now running through PMAX campaigns, we drive effective adoption by integrating first party data to ensure the powerful ‘AI’ algorithms are seeking out your most valuable customers.

Going beyond the SERPs, we ensure PMAX ads meet your objectives across Google Maps, Gmail, YouTube and more. With our Premier status with Google as an agency and Comparison Shopping Service, there is no agency more qualified to drive performance.


Our proprietary Productcaster Comparison Shopping Service (CSS) not only delivers a saving of up to 20% on ad spend, but also provides industry-leading support, advice and best practice to ensure ultimate ROI.

Additionally, FeedManager integrates with the largest and most complex product feeds, enabling fast, efficient optimisation across entire portfolios, leading to increased click-through and conversion rates.

Learn more

How we can support

  • Paid search strategy & consultation
  • Google & Bing Ads management
  • Google Shopping & Comparison Shopping Services (CSS)
  • Performance Max
  • 1st party data integration
  • Profit optimisation
  • Omnichannel strategy
  • Local Inventory Ads
  • Advanced attribution
  • Tracking & analytics

Ready for change? Speak to Summit.

Get in touch.