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Google’s Big Bidding Shift: The Importance of Smart Bidding Targets
As a summary: Google are making changes to the way their back-end optimisation algorithms work, meaning marketers need to change tact…
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May SEO Round-Up: AI Search, Visibility & Industry Shifts
May was another significant month for search and AI, with Google and OpenAI continuing to reshape how users discover information…
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The Humber Opportunity: AI for Net Zero, Net Zero for AI: An Employee Perspective
Recently, I had the opportunity to attend The Humber Opportunity: AI for Net Zero, Net Zero for AI, an event…
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What you need to do to appear in AIOs
In a summary: To create content to appear in AI Overviews, you need to find out how LLMs are choosing, validating and referencing information…
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How to increase your paid social conversion rates with conversational AI
Meta’s new business agents connect to your ads, suggest products and take sales 24/7. Powered by Meta’s new Muse Spark…
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Using Google Tag Gateway and Server-Side Tracking
In a summary While Google Tag Gateway (GTG) and Server-Side Google Tag Manager (sGTM) sound similar, they perform slightly different and are complementary roles…
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How We Streamline Affiliate Operations Through Automation
The world of Affiliate Marketing never slows down, so with that in mind, it’s more important than ever to ensure programmes aren’t left to coast on…
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eCommerce Ad Metrics Demystified
You don’t have a data problem. You have a signal problem. Most eCommerce marketers are staring at dashboards full of…
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April SEO Round-Up: AI Search, Visibility & Industry Shifts
April brought another busy month across search and AI, with Google continuing to push AI deeper into the search experience….