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Why Strategic Incrementality Testing is Critical for Success
The Illusion of Control Let’s be honest, automation has been a game-changer in the performance marketing industry. Tools like Google’s…
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The Must-Know Affiliate Glossary
Like it’s peers, Affiliate marketing has it’s own range of terminology that is used on a daily basis by those…
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AI Is Changing How We Use the Web; Here’s What Happened in February
As we move through 2026, technical advancements across the digital world continue to accelerate. We’ve watched AI evolve into a valuable tool…
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The Transparency Movement: February’s Top Google and Microsoft Ads Updates.
The digital advertising landscape is shifting. As we continue into a world of automated bidding and AI-led campaigns, the ask from advertisers has been…
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The Essential Paid Search Glossary
The Summit PPC team has compiled a glossary of the most important terms in the industry today. From bidding strategies…
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Navigating Meta in 2026
How to use AI agents directly in ads manager to perform BAU tasks Meta acquired Manus AI last month to strengthen its…
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Beyond the Last Click: What the Honey ‘Cull’ Means for Affiliate Marketing in 2026
Affiliate marketing has never really remained stagnant, which is clear in the recent move by several major networks who’re ditching PayPal’s browser extension…
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Staying Visible in 2026 – Why SEO Isn’t What It Used to Be
The search landscape is changing faster than ever. In our recent webinar, Bryony Rose, Director of Enterprise Revenue at Yext,…
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January SEO News: ChatGPT & Google Search Developments
Gone is January along with the January blues. The start of the year is often where trends begin to take…