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How to increase your paid social conversion rates with conversational AI
Meta’s new business agents connect to your ads, suggest products and take sales 24/7. Powered by Meta’s new Muse Spark…
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Using Google Tag Gateway and Server-Side Tracking
In a summary While Google Tag Gateway (GTG) and Server-Side Google Tag Manager (sGTM) sound similar, they perform slightly different and are complementary roles…
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How We Streamline Affiliate Operations Through Automation
The world of Affiliate Marketing never slows down, so with that in mind, it’s more important than ever to ensure programmes aren’t left to coast on…
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eCommerce Ad Metrics Demystified
You don’t have a data problem. You have a signal problem. Most eCommerce marketers are staring at dashboards full of…
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April SEO Round-Up: AI Search, Visibility & Industry Shifts
April brought another busy month across search and AI, with Google continuing to push AI deeper into the search experience….
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Google has fixed the inflated impression logging error, but what do you do with all of that incorrect data?
For nearly a year, Google Search Console inflated impression counts across every site reporting through it. Google have confirmed they have now fixed…
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How Neve Jewels Scales to 8 Markets and Earned a PMA Nomination
Twelve Months, 8 Markets, Two Brands, One Award Nomination It’s been just over a year since Summit began our onboarding of the Neve…
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Analysing AI Traffic in GA4
The digital landscape is currently undergoing its most significant shift since the arrival of the smartphone. As generative AI becomes…
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Is “AI Max” the Future of Shopping? What Google’s Latest Beta Means for Retailers
On 30th April, Google made a significant move by announcing “AI Max” for Shopping campaigns on their blog. This news…