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Awin and Summit host Wickes’ first Affiliate Day of 2026
Within the always evolving Affiliate channel, it is easy to get distracted by all the new shiny tools the channel…
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Meta and Google Analytics 4 Integration
For too long, digital marketers have been forced to view their data in silos, jumping between platforms and struggling to…
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15 Years in the Making: 6 Predictions for the UK Affiliate & Partner Market in 2026
At Summit Media, we’ve spent over 15 years in the trenches of the UK performance channel. We’ve seen it all…
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From Volume to Value: The Future of Retail Advertising
As we navigate the new year in the retail landscape, the traditional Google Ads playbook has been rendered obsolete. The era of chasing top-line…
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Paid Social Predictions for 2026: Meta, TikTok, LinkedIn & More
Meta (Facebook & Instagram) Meta will become AI-first. Creative optimisation, audience expansion, and placement decisions all currently have some form of AI…
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December SEO News: Google Updates & JavaScript Best Practices
Google Updates AIOs Speaker Function With the introduction of AI Overviews, Google is continuing to expand and improve, in order…
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Affiliate Marketing: How it Works, What Actually Works, and Why it Fails Brands
Affiliate marketing isn’t broken, but it is frequently misunderstood. At its core, it is a performance channel designed to reward partners for driving genuine…
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2026 Data Predictions for Digital Marketing
As we enter 2026 it is safe to say that AI is no longer a hype everyone talks about, but…
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SEO Predictions for 2026
The world of SEO is constantly changing, and whether you’re a seasoned search pro or looking to up your game in 2026, we’re here to…