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Affiliates in the Era of AI Discoverability
Affiliate marketing continues to thrive in 2026 because marketers love its effective pay-for-results partnership model. As AI agents continue to…
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The Summit Scorecard is back
Ten years after the original Summit Scorecard, we’ve relaunched it for the AI search era. The AI Scorecard ranks the…
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The Revival of The Voucher Code
Affiliate Industry Updates Voucher codes remain an increasingly valuable tool When used strategically voucher codes can drive new sales There…
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Native GA4 vs. Custom RegEx: Navigating the New Era of AI Traffic
A while ago, we wrote an article to walk you through how to categorise and analyse your website’s AI traffic…
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The Complete Guide to Google Shopping Product Feeds
In an ever-evolving digital landscape, keeping pace with e-commerce marketing strategies requires absolute clarity on the mechanics operating behind the…
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Google’s Big Bidding Shift: The Importance of Smart Bidding Targets
As a summary: Google are making changes to the way their back-end optimisation algorithms work, meaning marketers need to change tact…
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May SEO Round-Up: AI Search, Visibility & Industry Shifts
May was another significant month for search and AI, with Google and OpenAI continuing to reshape how users discover information…
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The Humber Opportunity: AI for Net Zero, Net Zero for AI: An Employee Perspective
Recently, I had the opportunity to attend The Humber Opportunity: AI for Net Zero, Net Zero for AI, an event…
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What you need to do to appear in AIOs
In a summary: To create content to appear in AI Overviews, you need to find out how LLMs are choosing, validating and referencing information…