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The Essential Paid Search Glossary
The Summit PPC team has compiled a glossary of the most important terms in the industry today. From bidding strategies…
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Navigating Meta in 2026
How to use AI agents directly in ads manager to perform BAU tasks Meta acquired Manus AI last month to strengthen its…
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Beyond the Last Click: What the Honey ‘Cull’ Means for Affiliate Marketing in 2026
Affiliate marketing has never really remained stagnant, which is clear in the recent move by several major networks who’re ditching PayPal’s browser extension…
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Staying Visible in 2026 – Why SEO Isn’t What It Used to Be
The search landscape is changing faster than ever. In our recent webinar, Bryony Rose, Director of Enterprise Revenue at Yext,…
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January SEO News: ChatGPT & Google Search Developments
Gone is January along with the January blues. The start of the year is often where trends begin to take…
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All You Need To Know About Google Tag Gateway
In the rapidly evolving landscape of digital privacy and data governance, staying ahead of measurement challenges is no longer optional,…
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Summit Shortlisted for Campaign UK 2025 Performance Marketing Agency of the Year
We are delighted to announce that we have been shortlisted for the Campaign Uk’s 2025 Performance Marketing Agency of the…
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Awin and Summit host Wickes’ first Affiliate Day of 2026
Within the always evolving Affiliate channel, it is easy to get distracted by all the new shiny tools the channel…
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Meta and Google Analytics 4 Integration
For too long, digital marketers have been forced to view their data in silos, jumping between platforms and struggling to…