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Retail News
Why retailers must adopt a mobile-first strategy across all digital marketing channels
Over half of internet usage today is generated through a mobile device. It has become an expectation that people will…
Industry News
Can House of Fraser survive with a digital transformation?
Last week, House of Fraser announced that it will close more than half of its UK stores, putting as many…
Industry News
Can big data and AI help H&M compete with Zara?
Times are tough for H&M. As a result of powerful trends, namely the rise of online shopping, the world’s second…
Brighton SEO 2018 content marketing round up
Brighton SEO started out as a conversation in the pub when Kelvin Newman and his mates were chatting about search….
Brighton SEO 2018 technical round up
I had the pleasure of attending the Brighton SEO Conference that took place on the sea front of a thriving…
Awards
Summit wins Best Content Marketing Campaign with Durex
Summit is delighted that, together with Durex, it won the award for Best Content Marketing Campaign at the 2018 Performance Marketing Awards….
Wayfair is trying to create its own sales holiday with Way Day
A million dollars isn’t cool. You know what’s cool? A billion dollars. That line, popularized by the big screen story…
Retailer ad spend on Google Shopping is growing rapidly
Retailers are embracing Google Shopping at a pace so rapid that spend on Google Shopping ads is “leaving text ads…
Performance Marketing
The pros and cons of accepting crypto payments for retail transactions
The rise of cryptocurrencies like Bitcoin continues apace, with new players entering the game seemingly every week. While the future of…