Street Survey 008: Shopping online or instore – which is more fun?

By Summit | Friday 7th June 2013

Millennials are those people born between 1980 and 2000 (approximately). As a group they’re characterised as fun-seeking, as well as possessing a range of other traits including selfishness and altruism. In this week’s Summit Street Survey, we’re asking which is more fun for Millennials – shopping instore or online?