Shoppers Discuss Loyalty and Supermarket Rewards

Supermarket Loyalty

Loyalty promotion at supermarkets has been a competitive focus for retail giants for some years now.

Most supermarkets have them: Tesco has its Clubcard and Sainsbury’s has its Nectar card, for example.

These types of schemes, offering rewards from money back discounts to free coffee, bring in valuable data about customers, but have a feel-good spin off, too.

But how do shoppers feel about these schemes? Have the supermarkets got it right, what could they do differently, and where are the opportunities?

That’s the question put to shoppers in this week’s Summit Street Survey.