How Are Supermarket Shopping Habits Changing?

Supermarket Shopping

Shopping habits in supermarkets have changed in the last two years – and we see this in reports from the retail media.

Tesco reports reduced profits, Morrisons’ financial difficulties are well reported, Sainsbury is fighting stiff competition, and so on.

What’s going on? Five years of economic slump and then austerity, the effects of ever-increasing volumes of online shopping and pressure from discounters like Lidl and Aldi.

So in this week’s Summit Street Survey we decided to find out in what ways shoppers’ behaviours have changed.