Google’s Enhanced Campaigns: Good or bad news for Retailers?

By Hedley Aylott | Thursday 28th March 2013

Enhanced Campaigns: this is Google’s latest revamp of the AdWords platform but there’s uncertainty among retailers. It introduces innovative targeting options, but removes tablet targeting by grouping them together with desktop.
Summit CEO Hedley Aylott and Andy Firmin, Online Customer Acquisition Manager, Argos, discuss the changes.