6 Reasons to Invest in Bing Ads

By Katie Masterman | Wednesday 18th June 2014

Invest in Bing Ads

When it comes to advertising online, Google’s AdWords is the true giant.

But there are other platforms out there.

Microsoft’s Bing search platform offers its own Bing Ads service, but is it a true contender?

For example, a proactive retailer can spend a lot of time running their AdWords campaigns, and opening up accounts on a new platform could seem like a lot of extra work. And for what return?

It’s definitely worthwhile, says Summit’s PPC Training Manager Katie Masterman, who’s conducted her own research into Bing Ads.

So, in this week’s Retail Buzz, Katie sets out her 6 reasons why your business should advertise on Bing Ads, and then offers her 6 top tips for how you should launch on the platform.