Posted: Tuesday 1st December 2020 in Performance Marketing.

Summit is delighted to have delivered another standout performance for its portfolio of clients over the Black Friday and Cyber Weekend. 

Despite the challenging retail environment, our teams helped to increase the collective performance of our clients by 84% compared to the same period last year.  

The results come after months of planning, preparation and implementation across a range of marketing platforms. Working on channels such as paid media, organic search and SEO, paid social and trading, our teams have been extremely busy in developing strategies, providing recommendations and implementing performance-driving tactics for clients in a wide variety of retail sectors. 

Summit Managing Director, Ryan Thomas, paid tribute to Summit’s specialists who put in “an insane amount of work” as part of a “collective effort” to drive client performance. He also acknowledged colleagues who gave up their downtime to ensure optimal performance: “Many Summiteers worked out of hours and weekends to make it happen for our clients.” 

Though we’re proud of these results, the hard work is only just beginning as we head into the final online retail rush before Christmas. 

Bring it on!