NextGEN360 appoints Summit as part of affiliate marketing partnership

12 June 2023

Performance marketing agency Summit has secured a new client contract with one of the UK’s leading e-liquid and vaping product manufacturers and retailers, NextGEN360.

As the first pharmaceutically backed vaping manufacturer in the industry, NextGEN360 is part of the STADA AG pharmaceutical family, offering innovative products of unrivaled quality and compliance. Working with Summit on its affiliate marketing channel for two brands, EDGE Vaping and LiQuid, NextGEN360 hopes to grow revenue from affiliate marketing as well as help consumers quit nicotine through a trusted, healthcare-branded proposition.

As performance marketing experts, with over 15 years of experience in the affiliate marketing channel, Summit was a great fit for the brand to oversee its goals of increasing revenue from the affiliate channel over the next 12 months. Affiliate marketing activity will consist of educational messaging to help audiences to make positive decisions about their wellbeing, by providing the tools and guidance to support their journey to quit nicotine at every stage.

Jon Williams, Ecommerce Manager at NextGEN360, said: “At NextGen360, our vision is to help consumers quit nicotine through a trusted, healthcare-branded proposition​. We are excited to work with Summit as an agency with a history of success for affiliate growth & expertise. Affiliate marketing is key to us helping more people on their cessation journey whilst delivering on our vision”

Immy Hussain, Head of Affiliates at Summit, said: “We’re very excited to welcome NextGEN360 to the roster. We have seen huge success rates with other clients, such as Three Mobile, via our affiliate marketing techniques and we’re confident in our abilities to secure impressive results for NextGEN360 as we help them on their mission to help consumers quit nicotine”

NextGEN360 supplies the industry with premium products, and supports consumers through its two brands EDGE Vaping and LiQuid to to help consumers “quit nicotine”. For more information about the brand, please visit their website. And to find out more about how you could work with Summit on your affiliate partnerships, drop us an email today.

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