Now the rollercoaster of 2020 has drawn to a close, attention for retailers has shifted to what 2021 will hold. We know that there will continue to be lockdown related disruption for the foreseeable, though positive news of vaccines raises hope that this will be minimal compared to last year. However, the long-term economic impact of Covid-19 restrictions will surely be felt throughout 2021 and beyond.
Summit surveyed a representative sample of 500 UK shoppers on their attitudes towards the economy and how this related to their shopping behaviour.
The results paint a picture of a nation desperately clinging on to something normal, whilst being wary of over-committing.
Download our whitepaper here to see the full results.