Covid-19 has impacted the retail sector in a huge way, and the high street is changing more rapidly than ever. With consumer behaviour shifting and retailers having to rethink their offering during lockdown, the market has become more competitive than ever.
On Thursday 23rd July, Summit Media hosted a mini online festival to bring industry leaders together to share their insights, success stories and predictions to help brands navigate this turbulent time. There’s no denying that digital channels will play a huge role in the future of retail, with online shopping being adopted at a rapid rate by consumers.
Catch up on what our experts had to say by watching their interviews below.
Retail post Covid-19 – your new consumer profile
Paul Martin, Chairman Global Retail Group & UK Head of Retail, KPMG LLP joined us to offer valuable insights about consumer behaviour and how they might impact the market longer term. Listen to his views on the business models that will succeed post Covid-19.
Growing through adversity – how to engage more customers online
Jessica Taxell, Senior Manager, Performance Marketing & Analytics at AllSaints shared AllSaint’s incredible success story, including how they have managed to grow their online audience and achieve more sales throughout the pandemic.
AR powered shopping – trying shoes on virtually with Gucci
Sam Bevan, Head of Emerging Accounts at Snap Inc spoke about the exciting new AR powered shopping experience they have just launched on Snapchat, with fashion brand Gucci launching a campaign to show how AR can help increase sales.
The future retail experience – building a new community
Anna Bravington – Digital & Community Engagement Manager at Game told us why they’ve switched from a more traditional performance marketing model to focus efforts on building a community online and driving more engagement through social. She also revealed their plans to launch a new type of experiential retail offering.
If you would like more information on any of the above, please reach out to us at [email protected].