As the retail sector continues to face some tough challenges, we’re launching our Change is Now series to provide insights and practical advice for brands to adapt and thrive during these uncertain times. Join each of our three webinars to hear from some of the industry’s top experts and find out how you can change now to achieve success for the future.
How technology is reinventing retail
The global pandemic and subsequent recession will be a defining moment for retail, with online sales keeping the industry alive. As technology drives the sector’s evolution, we invite industry leaders to discuss how digital channels will change the high-street forever.
We’ll be joined by Victor Bayata, Global VP of Digital & Innovation at Clarks, who has over 13 years’ experience in innovation with companies like Volvo, IKEA and now Clarks. Victor had lots of relevant experience to hand when COVID meant the bricks and mortar stores needed to close, so learn how Clarks revolutionised their shopping and fitting platforms to adapt ready for their peak back to school season.
Samantha McCarthy, UK Lead for B2B Marketing at Klarna will also be joining us on the panel. With a UK customer base of 9.5m people and a presence across the globe, you’ll hear how Klarna have been helping retailers provide the best customer shopping experience, which in turn drives increased loyalty and spend. With agility being a key characteristic for successful businesses during 2020, you’ll pick up tips and insights on how Klarna has used the feedback from their customers to adapt quickly to their ever-changing needs and circumstances.
Peak in a pandemic: a platform for change
For a full recap of everything that was discussed in the first webinar, Peak in a pandemic, check out the full video and write up here.
As retailers hold their breath in anticipation for peak, industry experts wonder if peak will happen at all. With a surge in sales post lockdown and further government restrictions in place, brands are left wondering what sort of peak they can expect.
There is only one thing that’s certain – consumer behaviour has shifted, and more people are buying online than ever. We speak with Mona Nikzad, Digital E-commerce Marketing Strategist, Lisa Hooker, Leader of Industry for Consumer Markets at PwC, and Jacqueline Windsor, Partner at PwC about the importance of e-commerce and where brands should be focusing their efforts to ensure stability beyond peak.
Mona Nikzad, Digital & E-commerce Marketing Strategist
Mona has over 10 years digital marketing experience working with both UK and global brands. Currently leading and developing the digital and e-commerce strategy for Organix Brands, including the launch of their e-commerce site during lockdown, she brings valuable insight about the company’s shift to sell direct to the consumer.
Lisa Hooker, Leader of Industry for Consumer Markets at PwC
Lisa has experience of working with a diverse range of UK and international clients and leads PwC’s external and internal thinking on consumer and market trends.
In retail, she has worked with clients including Tesco, M&S and Dixons Carphone. In the consumer sector she has performed due diligence for brands including Doc Martens, Cath Kidston and Radley, while in leisure she has worked with Whitbread/Costa Coffee, Yo Sushi, TGi Fridays and Pure Gym, to name just a few.
Jacqueline Windsor, Partner at PwC
Jacqueline is a Partner in PwC’s retail, consumer and leisure strategy practice, with a focus on the retail sector. She brings extensive experience across different retail business models including specialists, general merchandisers, department stores and grocers.
How to recession proof your sales plan
For a full recap of everything that was discussed in the second webinar, How to recession proof your sales plan, check out the full video and write up here.
Unlike past recessions, the current economic downturn has come about through a shutdown of consumer activity. This has had a huge impact on customer buying habits and brands need to act now in order to rise to the challenges ahead. To understand the importance of implementing the right strategies for success, we speak with industry experts to discuss what brands can do to adapt and recession proof their sales plans.
We will hear from Amit Agnihotri, Head of UK Analytics at eBay, who has over 20 years of experience in customer analytics and for the last 6 years has been responsible for driving eBay’s analytics both top line and revenue growth. eBay has over 30million customers and a wealth of insight into how their consumers behaviour has changed, find out how they are preparing to keep those customers engaged during lockdown in Q2.
Phil Twigg, Head of Acquisition at M&M Direct, has over 12 years experience in e-commerce particularly within fashion retail. This is his second stint at MandM having returned in 2016, initially as Digital Marketing Manager. Phil has a strong background in all areas paid search, but is also highly experienced in social media advertising as well as affiliate marketing, which was really handy when, even before Covid, they had an incident which shut down their warehouse meaning they couldn’t sell to customers but had to keep them engaged.
Andrew Stoodley, Group Finance Director at Clarks, is strategic, yet down to earth and has a wealth of experience. Before joining Clarks in 2019, he had previously led the finance teams at Comet, Darty, Kingfisher and Flybe. Andrew has vast experience in delivering results in challenging environments by getting the best out of teams in varied cultural situations.