The Summit Scorecard is back

It’s back—after ten years away. The Summit Scorecard returns this September.

On Wednesday, September 9th, Summit will release The AI Scorecard, evaluating the readiness and visibility of the top 250 retailers across Beauty, Fashion, Home, Pet, and Sports.

Produced in partnership with Searchable, the report combines Summit’s proprietary technology with expert methodology to evaluate critical technical elements for AI success:

Schema & Technical Infrastructure

How well a retailer’s website is structured for machines to understand its products, content and key information.

Crawlability & Site Structure

Whether search engines and AI systems can efficiently discover, access and navigate the site.

Content Optimisation & Sentiment

How effectively content answers consumer needs and builds the relevance, authority and sentiment needed to support AI visibility.

Each brand receives a tailored score alongside clear, high priority improvement areas.

Why Agentic Search Matters Now

The eCommerce discovery landscape is shifting rapidly. With AI Overviews appearing in 86% of Google searches, brands are locked in a high-stakes effort to capture recommendations, links, and citations within LLMs.

Agentic search is collapsing the discovery process allowing consumers to find tailored product recommendations from a single prompt rather than navigating multi-step legacy searches. With 70% of shoppers expecting to use AI for product search this peak season, agentic visibility has become the new retail battlefield.

The AI Scorecard equips brands and the UK retail sector as a whole with the insights needed to sharpen their agentic strategies and build the next wave of eCommerce leaders.