About Us

Summit is a changemaker in online retailing. For 16 years we’ve worked with some of Europe’s most successful retailers and brands, helping them to make more money from retailing online. Our purpose is simple and commercial: to make it more likely that people buy from our clients than anyone else. Our unique online retail ‘value chain’ provides our clients with deep expertise across the disciplines required to trade online: Strategy, ecommerce, online marketing, trading and logistics. With 150 staff working across the UK and Europe, we are passionate about helping our clients transform their business opportunity online by thinking and acting differently.

We give advice that changes the way retailers think about their business.
We build technology that makes it easy for them to trade and for their customers to buy.
We create online marketing that brings people closer to their business.
We make it more likely that people buy from our clients than anyone else.

The combination of joined-up expertise working collaboratively across our retail value chain ensures our clients adapt faster to the changing retail landscape.


Our Company


Summit is one of the most extraordinary success stories of the UK’s digital media industry.

Our company was founded by Hedley and Marion Aylott in 2000 with the ambition of providing businesses with digital commerce services supported by a pioneering training and rehabilitation scheme for prisoners that would lead to employment upon release.

In the following decade, Summit has grown to 150 employees, working internationally across three offices, partnering with some of the brightest retailers on the high street.



Our Manifesto


“We believe that life gets better by change, not by chance. That’s why we’re not afraid to look at the world differently and ask ‘what if?’.  It all starts with becoming a Changemaker, transforming the way we live and work. When we see the world with new eyes, unbelievable things happen. By thinking and acting differently, we help businesses grow and inspire people to get the most from life.”



summit media logo


Our Guiding Principles


Our Summit values and guiding principles exist in our day to day work, uniting our teams, shaping how we treat each other, our peers and partners and the guiding the way we create change for our clients.

Our purpose is to make it more likely that people will buy from our clients than from anyone else
Our ambition is to revolutionise the way people shop
Our goal is to be the world’s most trusted provider of innovation in retail

  • We make the unbelievable happen
  • We think differently
  • We give more of ourselves
  • We inspire people to reach their full potential
  • We involve our clients and partners in shaping our business
  • We create value for society

Our Values

1

Passion

2

Honesty

3

Kindness

4

Teamwork

5

Learning

Working at Summit

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Meet Our Changemakers

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Opinions & News

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Our Partners

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Senior Team

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