Summit visits Google’s HQ for the Global SEM conference

Posted: Friday 19th October 2012 in Events and Awards, News.

Summit attends Google's Global SEM conference

This week our CEO, Hedley Aylott, attended an exclusive Google conference. The event provided a sneak peek at the latest digital and mobile innovations, new opportunities and online trends in Search Engine Marketing (SEM).

Google’s Global Independent SEM Agency Executive Summit 2012

The Google conference was an all-day event held at Google’s headquarters in California. This year’s conference theme was ‘The Performance Agency of the Future’ with speakers covering hot topics for online retailers, including:

  • the new consumer journey and accelerated pace of digital adoption
  • innovation in product development and evolved business models
  • the future of search ads
  • mobile and social media strategies
  • integrated technology in advertising
  • taking advantage of new online video opportunities
  • global brand management.

This was an opportunity for Hedley to develop relationships with market leaders in the US, Japan and Germany to the benefit our clients expanding into the international market.


Photo by feliperivera

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