Summit to manage PPC for Comet

Posted: Thursday 8th October 2009 in Events and Awards, News, Paid Media.

Stingray gives marketers a single view of all their online marketing activity

Summit is to handle all pay-per-click requirements for Comet, the specialist electrical retailer.

Comet wanted a step change in its PPC activity and selected Summit because its tracking, reporting and marketing toolkit Stingray was able to deliver the results the retailer needed.

Within 48 hours of going live, Stingray increased Comet’s reach across key categories whilst maintaining their desired cost of sale.

In development for more than two years, Stingray is the only technology available to UK retailers that lets them sync their warehouse with their PPC campaigns in real time — across all major search engines.

It does this by taking a retailer’s product feed and turning it into a sophisticated category- and product-focused PPC campaign that enables retailers to achieve significant increases in their reach, campaign efficiency and ROI by exploiting the long tail.

Ryan Thomas, head of direct channels at Comet Group PLC, said: “Stingray’s use of product feeds to power search campaigns has transformed our approach to PPC and delivered a step change in results within just 48 hours of going live. This, combined with Summit’s innovative approach, will produce great results.”

Hedley Aylott, managing director of Summit, added: “Comet is one of the UK’s most savvy and sophisticated retailers. I’m delighted our partnership has helped them extend these qualities into their PPC campaigns, securing a significant competitive advantage in a highly volatile marketplace.”