Posted: Monday 1st May 2017 in Events and Awards, News, Paid Media, Retail Strategy.

We were recently shortlisted with our client, Joules, in the digital strategy of the year category at the upcoming Drum Marketing Awards.

Reshaping multi-channel marketing for Joules

When we began working with Joules in 2015, they were looking for a data-led strategy to drive revenue and return on investment. We began using our predictive analytics powered marketing intelligence platform, Forecaster, in order to determine the most efficient way to spend budget. Forecaster not only improved performance, but also freed up the team to utilise their time more efficiently.

We then began to explore and adjust marketing activity in line with customer behaviour. We made changes to the device strategy, dedicated more time to keeping on top of the structure of the PLA account and on changes to the Joules feed, and identified and optimised the products driving sales and revenue at a granular level. In addition, we partnered with internal Joules teams in order to support with PR and content strategies.

Our partnership with Joules over the last 18 months has required us to thoroughly examine how, where and when budget is spent across all search channels, and be reactive based on how each product in each channel is performing. This has enabled us to generate a significant increase in return on investment.

The Drum Marketing Awards celebrate the best marketing campaigns across the world, and we are competing with hugely successful brands including Asda, Dyson and Oreo in the digital strategy category. Shortlisted entries will be judged by a panel of senior marketers from the globe’s best known brands, and winners will be awarded at a ceremony on 30th May at Park Plaza Westminster Bridge Hotel in London.