16/11/07 Marketing Week
Yorkshire-based Summit has won the inaugural Tenon Award for Entrepreneurial Spirit category at this year’s National Business Awards, sponsored by Orange.
Summit scooped the prestigious title at a glittering ceremony, hosted by Sir Trevor McDonald in front of 1,200 business leaders, VIPs and press at London’s Grosvenor House Hotel.
Founded by managing director Hedley Aylott, Summit is an online marketing and strategy company that also provides specialist ecommerce platforms. Summit helps its clients to achieve competitive advantage online.
With its passion, enthusiasm and ‘Summit Spirit’, the company takes the holistic approach to online communications assisting clients at every point in their customers’ user journey from click to conversion.
Aylott’s career as an entrepreneur started quite by accident at the age of 17 when he was asked to write music and stage a show in a prison.
This then led to him making a dance track with inmates at Strangeways which was released as a single called ‘The Summit’, with proceeds going to Victim Support in Manchester.
Receiving a call from a G4S (Group 4 Security)-run prison in East Yorkshire, Aylott was invited to stage the show Liberty Street and run its accompanying website.
Because of the shows’ and website’s success, Aylott has found himself heading up what has become one of the country’s top ten online marketing agencies in less than seven years.
Summit is also used as a platform to train and rehabilitate prisoners and Aylott employs several ex-inmates as well as providing training for day-release prisoners.
Success has been both solid and quick and the firm now has offices in Rugby and the Czech Republic.
“When we first met Aylott at the judging event, we were impressed by his unstoppable attitude – how he was keen to succeed and how he was passionate about his business,” commented Andy Raynor, chief executive officer at Tenon and category judge.
“Summit is a creative and original business and one which has grown tremendously over recent years due to its business methods and ethos”.
Raynor continued: “Summit has not only shown great entrepreneurial spirit through its daily business operations, it has also made significant contributions to the community by working with and rehabilitating many previous offenders.
“Summit is an inspiration to any budding entrepreneur”.