Posted: Friday 12th May 2017 in Events and Awards, News, Paid Media, Retail Strategy.

We are thrilled to have been shortlisted in the SEO and PPC – best integrated strategy or campaign category at the upcoming Drum Search Awards.

Taking place on 25th May 2017 at Grosvenor Square in London, the Drum Search Awards aim to celebrate the individuals and companies at the forefront of the search industry.

Evolving Joules’ multi-channel marketing

We began working with Joules in 2015, with the overall objective of re-shaping their multi-channel marketing activity using data-led strategies. We used our predictive analytics powered marketing intelligence platform, Forecaster, to improve the efficiency of Joules’ PPC campaigns, and set out to explore ways to strategically adjust marketing activity in line with customer behaviour. We optimised the key sales-driving products at a granular level, made changes to the device strategy and dedicated additional time to keeping on top of the structure of the PLA account and on changes to the Joules feed.

Our partnership with Joules has required us to thoroughly examine how, where and when budget is spent across all search channels, and be reactive based on how each product in each channel is performing. This has enabled us to generate a significant increases in return on investment for Joules.

This work has been recognised at a number of other awards this year, including the Drum Marketing Awards and the European Search Awards. We are up against formidable competition in the category, including brands such as L’Oreal, Mothercare and Virgin Media. We look forward to celebrating with friends and peers at the awards ceremony later this month.