At the beginning of March we invited a number of our clients and affiliate partners to attend our 2nd affiliate summit at our offices at Albion Mills in Yorkshire. After the success of the event in 2015 the pressure was on to deliver an exciting and engaging day for all attendees.
As Changemakers in retail we wanted to create an environment to discuss opportunities for clients across the next 12 months whilst also looking at some of the wider developments in the affiliate channel in 2016. We were joined by Argos Financial Services, Viking Direct – who travelled from their Head Office in Holland – and client teams representing Furniture Village, Joules and Carpetright amongst others. Key affiliates such as Quidco, TopCashBack, EasyFundRaising and My Voucher Codes also joined us for the day.
Breaking the ice
The event began with some opportunities for networking between the affiliates and our clients. It was great to hear the ideas and discussions flowing so early in the day. Following an introduction from David Trolle, Summit’s Head of Performance Marketing, we broke into two groups for the icebreaker activities.
The first activity was a tour of our offices at Albion Mills, but with a difference. At the end of the tour there was a team quiz with prizes for the most correct answers. Everybody clearly paid close attention during the tour as both teams scored very highly on the quiz. The second activity was to make use of the newest feature at Albion Mills, the World’s Largest Musical Table! We hired a professional drum instructor to come and teach us a short Samba tune on the table, which was great fun and ensured everyone left the day with a story to tell. You can see a short video of the musical table in action at the event on YouTube.
Due to our strong working relationships we were delighted to welcome Lucy Hutchins (Head of Key Accounts) from Affiliate Window as our guest speaker of the day. She spoke to the group about the developments in the affiliate channel in 2016 and the biggest opportunities that we should be considering for our clients’ to maximise their performance within the affiliate channel. There were some great insights shared, with a lot of opportunities highlighted for our clients. This part of the day created a lot of buzz and questions from the people in attendance, which led to a really engaging session with the group.
Affiliate ‘speed dating’
After breaking for lunch and enjoying food from the famous Hull Pie (now synonymous with Summit events) it was time to break into client teams and ‘speed date’ our key affiliates. Each affiliate representative had a short period of time to give updates on performance and ideas for the next 12 months. This format worked well as it allowed our clients to meet with a range of affiliates and ensured that discussions were precise and to the point.
The whole day was a great success; despite some challenges around public transport and the miserable British weather. It was a great opportunity for clients and affiliates to meet in a positive environment which resulted in some great discussions and opportunities. The feedback from our clients and attendees was fantastic and made the whole day worthwhile. We’re already looking forward to recreating the day in 2017.
“Summit’s affiliate day hosted in the salubrious surroundings of their Yorkshire based offices provided a fantastic opportunity for publishers such as ourselves to meet with key clients and discuss opportunities for the coming year as well as gain useful insights into the affiliate marketplace from industry leaders. While the flurry of snow early on and the inability of train services to function correctly threatened to put paid to travel plans, true Yorkshire grit held out and the day was a great success – thank you to all who hosted for your hospitality (in particular the delicious pies!) and insight – I am looking forward to the next event already and following up with the range of clients who were in attendance.”
David Ayre – Performance Director – MDNA Media (an Admedo company)
“It was my second trip up North to visit Summit Media, and the second time it snowed; which I think only compounds the magical sense of synergy and creativity you feel upon arriving there. The Harry Potter decked hall, the musical table and the passionately stylised meeting rooms all come together as an ideal setting to meet their fantastic team, and the clients they represent. It can’t be overstated how productive networking and meetings can be in the right setting – and after a round of samba on the musical table, it’s certainly a tough summit to beat. A very fun, very productive day.”
Adam Manners – Partnerships Executive – Top Cash Back