Summit’s approach to online marketing has secured it a significant contract from hosting provider PEER 1.
Originally focused upon paid search and SEO for PEER 1, Summit was subsequently tasked with the re-design and re-build of the hosting provider ‘s UK website. PEER 1 was impressed by Summit’s holistic approach and, specifically, the company’s idea that PPC and SEO would be most effective if supported by a website built with digital marketing in mind.
Since PEER 1 launched in the UK in April 2009, it has partnered with Summit to increase the exposure and sales leads generated by its local website, to better support its business growth and objectives.
Creating a site that is designed specifically to optimise the effectiveness of the company’s online marketing activity is crucial to achieving PEER 1’s goals.
Dominic Monkhouse, UK MD at PEER 1, commented: “Our plan for the UK is to challenge hard in the hosting market and to do this we need every ounce of our marketing attention to deliver focused results. We’re in the web business ourselves, so we know it’s critical that all the elements of our digital marketing strategy are pushing in the same direction to deliver a bigger return. Summit has more than answered our needs on this and we’re looking forward to seeing the results of their efforts over the next few months.”
Hedley Aylott, managing director of Summit, added: “PEER 1 brings a much needed new offering to the UK’s competitive hosting sector, so I’m pleased they’ve selected Summit for our expertise and track record in consistently driving online sales in these environments.
“Our holistic approach of optimising the entire customer journey, from click to sale, is proven to generate great results. I’m confident Summit will greatly support PEER 1’s success in the UK marketplace.”
Following the site rebuild, Summit will extend PEER 1’s online strategy to include affiliate marketing and display media. Together, all PEER 1’s online marketing channels will be managed and optimised via Stingray – Summit’s fully-managed tracking, reporting and marketing toolkit – to drive even greater results from actionable insights.