The Drum Content Awards were launched in 2015 with the aim of recognising brands that create valuable, relevant and consistent content in order to attract and retain audiences and maximise profit. This year we entered for the first time and we are thrilled to have been shortlisted in the best retail category for our work with Durex.
Using SEO, Content and PR to grow Durex’s search visibility
Durex were new to the sex toy market and facing huge competition when we began working with them, and it was imperative that they quickly built a strong search presence. Our strategy was developed to improve natural search visibility in order to increase traffic, improve conversion rate and ultimately grow return on investment.
We used an integrated strategy involving technical SEO, content and PR, and launched a new content area on the Durex site, called Explore Sex. This approach enabled us to significantly increase search visibility, turning natural search into Durex’s most successful channel.
We are facing formidable competition in the retail category, from big name brands including Sainsbury’s, John Lewis and McDonalds. The awards ceremony takes place on 2nd November and we look forward to meeting some of our peers and celebrating the best content marketing in the UK.