Summit and Argos have been selected as finalists in the digital marketing campaign of the year category in the Retail Week BT Technology Awards, to be held in London on 11 June 2014.
Run by Retail Week and judged by retailers, the BT Retail Week Technology Awards celebrates excellence and showcases the technology that is making a different to businesses.
Over the past few months, both retailers and suppliers in partnership with retailers have been busy submitting their entries to show exactly how technology has been used for the benefit of their business and their customers. The winners will be announced at the prestigious ceremony in June during an evening of reward, recognition and networking.
Summit and Argos were nominated for their work in 2013 on Argos’s paid search channel, which drove 33% more traffic and 46% more revenue than during the same period of their record breaking 2012. We were able to achieve a YOY increase in conversion rate and average order value, and managed to accomplish this while remaining under our cost of sale target.
The secret to the campaign’s success was our use of bespoke tools, developed in-house to help manage the day to day running of Argos’s accounts:
- Newly developed predictive analytics tool forecasted and recommended where to spend the Argos search budget in order to deliver the highest margins
- Automated management and updates of product and promotional information for 50,000 products represented in 170,000 campaigns ensured the most accurate product and promotional information was used 24/7
- Development of an accurate attribution model enabled us to understand what campaigns were having the greatest impact and feed this information back into the prediction tool
For more information on the BT Retail Week Technology Awards go to retailweektechnologyawards.com/home