Retailers jump on the April Fools bandwagon

Posted: Tuesday 1st April 2014 in Events and Awards, News, Retail Strategy, Thought Leadership.

The web is awash with pranks for April Fools 2014

The web is awash with April Fools jokes from brands and retailers looking to jump on this annual PR bandwagon. In the past we’ve seen Richard Branson launch his bid to reach the centre of the earth and a glass bottom plane. The usual suspects are all at it again; here are some of the best April Fools jokes we’ve seen for 2014.

Argos launches digital crystal balls to tell shoppers what they want before they know themselves.

The iconic Australian Vegemite brand launched a multivitamin vegemite flavoured drink called idrink 2.1 on its facebook page, Tesco released a tablet made for two, aptly named the ‘Cudl’, and Red Bull announced an addition to its F1 cars’ steering wheels, allowing drivers to tweet while driving.

Google are up to their usual pranks with multiple jokes running parallel and often with other brands.

Become a Pokemon master with Google Maps.

A play on words with the launch of AdBirds – a new ad format that takes your campaign to new heights by placing ads on real birds. Select your bird and write your ad. Then, you’re ready for takeoff.

Google launched 'AdBirds' - a play on words for April Fools' Day

Google launched 'AdBirds' - a play on words for April Fools' Day