in online marketing.
Forecaster is a multi-channel performance marketing platform designed and built by Summit. Using predictive analytics, Forecaster is able to tell retailers and brands exactly how much, where and when to spend their online marketing budget across PPC, PLAs and Display. By analysing these channels, learning from the market and studying how customers behave, it makes accurate decisions about where and when to invest a performance marketing budget to make the greatest profit. See what Argos have to say about the impact Forecaster has had on their performance marketing in the short video below.
Forecaster’s accuracy is driven by its ability to take in a variety of data from key customer buying triggers such as weather, seasonality, location, TV ads and buyer demographics. This data is used to optimise bids and creative in near real time ensuring that the right ad is published in the right channel at the right time 24 hours a day, 7 days a week.
It’s already delivered over a billion pounds of sales to retailers.
Increased margins by an average of 35%.
Forecaster performance to a 95% confidence interval.