Credit card failure didn’t have any impact on Cyber Monday sales

Posted: Friday 6th December 2013 in Paid Media, Retail Strategy, Thought Leadership.
Credit card failure didn't have any impact on Cyber Monday

Difficulties for some credit card users didn’t affect Cyber Monday shopping

Millions of Natwest and RBS customers were unable to shop on one of the busiest shopping days of the year, Cyber Monday. However, having reviewed performance and compared the trend to last year, Cyber Monday delivered a better conversion rate this year than previous years.

Whilst sales from Sunday to Monday were relatively flat across many retailers, I think this was down to a natural shift away from
a single day impacting sales rather than the impact of the banks’ technical problems. Year-on-year retailers saw an increase in conversion rate on Cyber Monday, with no impact being seen after 6pm when the initial issue occurred.


If you’ve got a question about getting the most from the Christmas peak period we’d be more than happy to answer it.