Industry News

Google’s Performance Max spells the end of bespoke bid management technology

For over 10 years Forecaster was the pride of Summit. It was revolutionary in retail, game changing, award winning and…

Industry News

Summit is a 2022 Google Premier Partner

Hull-based digital agency Summit has achieved 2022 Premier Partner status in the Google Partners programme.  Summit’s team of experts provides Performance Marketing…

Industry News

What did Black Friday look like in 2021?

Against the challenging backdrop of supply chain issues, staff shortages & rising consumer prices, Black Friday 2021 was set to…

Industry News

Why choose a CSS provider such as Productcaster?

For almost four years, Summit has been enabling clients to access the Google Shopping auction for up to 20% less…

Industry News

What does ASOS’s acquisition of Topshop mean for retail and the high street?

In one of the biggest retail deals we have seen in recent times; Topshop has now officially been acquired by mammoth online retailer ASOS.  It was confirmed…

Industry News

It’s Now Free to Sell on Google Shopping!

In order to help retailers through challenging trading conditions due to the coronavirus pandemic, Google have advanced plans to make…

Industry News

Can House of Fraser survive with a digital transformation?

Last week, House of Fraser announced that it will close more than half of its UK stores, putting as many…

Industry News

Can big data and AI help H&M compete with Zara?

Times are tough for H&M. As a result of powerful trends, namely the rise of online shopping, the world’s second…