Carpetright & Summit win 2010 Retail Systems award

Posted: Thursday 28th October 2010 in Events and Awards, News.

28 October, 2010 – Grovesnor Hotel, London

Summit was awarded Retail Website of the Year for 2010 following the successful implementation of the transactional website

The judges recognised that the site provides customers with a truly multichannel offer which allows them to order samples, request home appointments, make enquiries and buy online.

A significant achievement on top of the transactional site is the ability to trace a customer’s journey all the way from a keyword entered through a search engine to a subsequent purchase in store.

This unique ability allows Carpetright to fully attribute offline to online marketing activity.

The new website has had a significant impact on Carpetright’s business. Ian Woosey, Group IT Director at Carpetright, said:”Within just six months of launch the website has become our most important marketing tool which is a phenomenal achievement.”

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