About Us Old Test

At Summit, we are changemakers in retail and we are not afraid to look at the world differently.

For 20 years we have worked with some of Europe’s most successful retailers and brands, helping them transform their online business, maximise customer engagement and make more money from retailing online.

Founded by Hedley and Marion Aylott in 2000, the same year Google launched their first paid ad, Summit’s ambition focused on providing businesses with digital marketing services, supported by a pioneering rehabilitation scheme for prisoners that would lead to employment upon release.

In the following decades Summit has grown, working internationally and partnering with some of the biggest brands in the retail sector.

The world of digital marketing is full of complexity with different providers, algorithms & commercial models, but we focus on making the complex simple and transparent, recommending the best approach to achieve our client’s objectives.

Whether it is optimising your marketing performance, creating engaging e-commerce experiences or better understanding your customer’s needs, your dedicated team of Changemakers will welcome you into the extended Summit family and spend every penny of your budget like it is their own.

What sets us apart 



Retail experience – We are dedicated to the retail sector and focus our entire resources on helping our retail partners win in their markets. 




Agility & responsiveness – We are agile, entrepreneurial and always ready to seize new opportunities on behalf of our retail partners. 



Our people – We are nice people, who are reliable and fun to work with and who genuinely care about driving results. That is why it matters to us that we spend our client’s money like it is our own. 

Proprietary technology – We have our own marketing technology stack, Forecaster, that is proven to drive more sales for less cost. Forecaster is agnostic of channel or advertiser and is entirely focused on identifying ‘where and when to invest to get the greatest return’ 

Our vision  

To be the leading partner for retailers in driving measurable value through performance driven marketing. 

Our mission 

To make the complex simple and transparent; with our people, technology and experience we empower our retail partners to maximise customer engagement and ROI.

Our guiding values