We deliver online trading that ensures you’re always more appealing to customers than your competitors. We understand the importance of finding the right offer and proposition that will make shopping an interest and delight. That’s why we have an experienced trading team who can manage your entire online business for you or provide ideas on how to make it more likely that customers buy from you.
We are in a unique position to be able to provide a comprehensive management service across your entire ecommerce operation. Our experienced ecommerce trading team can fully manage your business online working as an extension of your in-house team and under your control. We will be accountable for delivery and performance bringing scale and expertise that may be challenging for a business to replicate. Key activities we provide include:
- Pricing and promotions
- Product merchandising
- UX/Testing and continuous improvement
As part of our trading management we recognise the importance of the product presentation and its relationship with online marketing. That’s why we provide a fully managed service that ensures your products and proposition on your website always look as attractive to the customer as possible. Key activities we provide include:
- Digital design and creative
- Product and lifestyle photography
- Channel planning and execution
Using management information and data insights to drive business performance is at the heart of any retail operation. It has never been more important than in ecommerce and we will provide you with valuable recommendations developed from our online retailing experience. As part of our trading proposition, we’ll ensure that the best dash boards, KPIs and reporting is in place, helping you make use of the insights to improve and beat your competition online. Key activities we provide include:
- Sales and margin reports
- MI data suites
- Business forecasting
- P&L management
We provide consultative advice across important trading activities that draw on our online retailing experience. The areas we can advise you on are as follows:
Proposition and Competitor
- Range reviewing, development and product performance analysis
- Pricing and promotional effectiveness
- Service proposition benchmarking and development
- Competitor intensity analysis
- Conversion improvement and AOV growth
- Personalisation strategy
- Onsite merchandising, Content review, production and management
- eCommerce team structure review and planning
- Process evaluation and improvement
- Solution based diagnostic review
We have an experienced, dedicated retail trading team who advise, manage and run the online retailing arm for brands and retailers. From our work in online marketing and ecommerce we realised that a business is only as good as the product, price and proposition. We decided to use our experience and offer it to clients to help them trade better online – an area that is specialised, fast moving and highly competitive.
Where trading is potentially hindering growth and performance for a retailer, we are able to provide scale, resource and expertise in ecommerce management and trading. There are huge revenue gains to be had by challenging and improving all areas of trading online. We know what to focus on and have the expertise and resource to act fast, trading your business as if it were our own.
What sets us
Our trading offering is unique in the market. It allows brands to launch online fast without the risks, costs and time to set up an in house team. We bridge the gap that exists today between digital marketing agencies and technology players, ensuring that the shopping experience is a delight by managing the entire ecommerce operation.
In house and joined up
All activities required to run an online retailing operating exist under one roof at Summit. Our trading team work closely with our other specialist teams to ensure we provide a seamless, joined up service to our clients, bringing you up to date advice and best practice.
Experienced trading team
Our team is experienced in running ecommerce businesses, drawing on their extensive retail track record.
Win together, lose together
Our commercial model is firmly rooted in partnership where we expect to win together and lose together.