How to beat Google’s encryption of organic search

30 September 2013

Survive Search Encryption

Find out how to beat Google’s organic search encryption by watching this short video.

Google now encrypts all organic search conducted through its search service.

This lack of data has major knock-on effects for marketers who rely on keyword data to create SEO strategies.

The industry knew this was on its way, and there had been lots of speculation in recent months about when it would finally take place.

Before this latest event, Summit’s Head of Direct Response David Trolle, had already explored the issue in a video: http://www.summit.co.uk/videos/retail-buzz-003-encrypted-search-threat-to-marketers/.

Well, now we know. It’s here. And lots of marketing business, and their clients, will feel the change.

Google Introduces Encryption for All Organic Search

Google announced that it would encrypt keyword data for all users of its search service.

Marketers noticed increasing amounts of search data was becoming inaccessible to them through encryption, when users were logged into any Google account.

But Google has now gone a step further. Even people who are not logged into a Google account will find their searches go through the secure, encrypted Google url: https://www.google.com. The ‘s’ indicates that this is a secure search.

Paid keyword search data will still be accessible via the AdWords platform. However, keyword level information will become unavailable from users clicking on organic results within Google search listings.

Use these Three Suggestions and Don’t be Beaten by Google’s Changes

Summit SEO Project Lead Ashley Williams says Google’s changes will have a serious impact on the business of many retailers as well as many SEO providers.

While Summit is prepared for these changes, he says, lots of agencies may be searching for solutions.

This is Ashley’s advice:

  • Monitor search performance at a page level
  • Continue plotting keyword rankings against site landing pages
  • SEO and PPC specialists MUST share data, insight and trends
  • Read Summit’s blog post about the subject: http://www.summit.co.uk/blog/google-encrypted-search-is-this-the-end-of-seo-as-we-know-it/.

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