Social-commerce: mandatory for retailers or a waste of money?

Posted: Monday 18th June 2012 in Events and Awards, News, Paid Media, Thought Leadership.
 

Social-commerce: mandatory for retailers or a waste of money?

Speaking at the recent IMRG conference, Hedley Aylott, CEO of Summit, challenged retailers to re-think the value of social commerce for business. Are retailers getting swept up in a ‘me-too’ hysteria and spending money that could be spent more profitably elsewhere, or is there a genuine opportunity for financial gain?

In 15 minutes Hedley identifies the 5 different types of retailers that can benefit from social commerce with the use of specific strategy and if you don’t fit into a category you should be spending your money elsewhere. 

Using recognised leading UK retailers as examples, he clearly illustrates the need to understand who your Facebook fans are, identify if influencers are present and the necessity of gathering meaningful metrics to inform social commerce tactics

Watch Hedley’s presentation


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