The real cost of a slow eCommerce website
Slow websites will cost UK online retailers £8.5 billion in 2013. That translates to a loss of almost £1million for a retailer with £10 million in online sales annually.
Summit ran website performance tests on 230 leading online retailers and discovered that over 92% are failing to meet the industry's 3-second page load benchmark, while some are running as high as 8 seconds or more.
The research looked at the overall average page speed result from the home, search, product and category pages, during peak and off peak periods over three days in the month of October.
Download the report today to get the full insight into the performance per sector, which pages were the worst performers and whether your brand was one of the 12 that met the industry 3-second benchmark. The report also details why website speed is important and tips on what you can do to improve your site speed today.
To gain more retail insights and tips check out the Summit blog.