There are 4 articles tagged with 'ppc'
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- Summit to manage PPC for Comet
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Stingray gives marketers a single view of all their online marketing activity Summit is to handle all
- TV & digital - allies in conversion
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TV advertising helps lead to brand activation online Ever since digital marketing spend began challenging traditional budgets, it has been pitted against...
- PPC shouldn’t be simple
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"...managing your bids by simply shifting based on a simple ROI model is better than nothing. But not the most-efficient way of getting the most out of...
- Thinking about mobile PPC campaigns
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"...the one thing to remember throughout is that a mobile phone is not a PC: no matter how much the device manufacturers would like customers to believe..."