28 October, 2010 – Grovesnor Hotel, London
The judges recognised that the site provides customers with a truly multichannel offer which allows them to order samples, request home appointments, make enquiries and buy online.
A significant achievement on top of the transactional site is the ability to trace a customer’s journey all the way from a keyword entered through a search engine to a subsequent purchase in store.
This unique ability allows Carpetright to fully attribute offline to online marketing activity.
The new website has had a significant impact on Carpetright’s business. Ian Woosey, Group IT Director at Carpetright, said:”Within just six months of launch the website has become our most important marketing tool which is a phenomenal achievement.”