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Search channel synergy: the holy grail of online marketing
Synergy [sin-er-jee]: The interaction of elements that when combined produce a total effect that is greater than the sum of the individual elements. Fractured SEO and PPC teams are commonplace in marketing departments and agencies. Each team often focuses on words like ‘cannibalisation’, targeting insights research on how other channels will eat away at their…Read more...
Following the BHS collapse and Austin Reed’s closure, it’s clear retailers’ online offerings are not ready to save the British high street
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