Managed e-commerce platforms for retail – the Summit difference

As the UK’s only retail-focused digital marketing and e-commerce specialists, we understand the importance of technology to the success of your business. But we do much more than capture your technical requirements and write code.

Summit combines marketing analysis and insight with technical know-how. Our fully managed e-commerce solutions are enterprise-class, offering the performance, resilience and scalability you need to thrive in a competitive environment. We are a Microsoft Gold Partner and Magento Solution Partner and back each platform with our state-of-the-art virtual hosting facilities, our content delivery network (CDN) and a 24/7 support and maintenance service.

Kitchen Science on Summit CommerceSummit's e-commerce platform significantly increased conversion rates for Kitchen Science, winners of NMA's Website Effectiveness Award

Managed e-commerce platforms for retail – Summit expertise

Managed e-commerce platforms for retail Summit expertiseSummit's e-commerce platform integrates smoothly with your back-office applications

Our technology team comprises 30 online retail experts with thousands of man-hours’ experience between them. We will specify, build and maintain your e-commerce platform(s), providing you with solutions that are:

  • End-to-end - Working with both open-source and proprietary software systems, we offer a development process that embraces everything from initial analysis and requirements capture, through wireframing and information architecture, to training, user acceptance testing (UAT) and on-going support
  • Marketing led - Our marketing solutions expertise informs our decisions regarding technology, ensuring that we incorporate critical commercial elements (e.g. SEO, conversion optimisation, user experience, accessibility and tracking) into each platform we build for you
  • Fully integrated - To minimise the disruption to your existing back-office systems, we use our customised MS BizTalk connector to speed up and smooth the process of full integration with SAP, Microsoft Dynamics NAV (formerly Navision) and MS AXAPTA, plus bespoke enterprise resource planning (ERP) solutions
  • Magento focused - Truly enterprise-grade in terms of performance, flexibility and stability, Magento has a modular architecture that allows for quicker and easier platform development and extension – typically meaning lower total cost-of-ownership for you
  • Fully supported - We provide 24/7 technical and user support, a fully redundant virtualised hosting service and daily back-ups, plus an on-going development resource (at a fixed cost) that lets you enhance your e-commerce platform after it goes live
  • Multi-language, multi-currency - Our e-commerce solutions, used across the UK and the rest of Europe, support multiple languages and currencies

E-commerce in practice - Carpetright

Carpetright's challenge

Their challenge

Delivery of two multi-channel enabled e-commerce websites in a mere seven months. The sites had to be integrated with Carpetright’s back office systems, including SAP and Navision, and allow attribution of in-store sales back to the web.

Summit's solution

Our solution

We used Microsoft Biztalk as a middleware application to facilitate integration and communication with Carpetright’s back office systems. Our proprietary marketing tool - Stingray - enables multichannel reporting of retail store sales which originate on the website.

The results

The results

Both sites were delivered on time and within budget. Every week in excess of 55,000 unique visitors arrive at the carpetright.co.uk site, resulting in 800 samples being sent and almost 700 appointments being made. The Carpetright website offers free measuring and estimating appointments.

Further reading:

If you are interested in working
with us, call Andy Brown

on 01430 876 876 x401

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