Retail mobile marketing – the Summit difference
As the UK’s only retail-focused digital marketing and ecommerce specialists, we understand the impact that mobile is having on consumers – in terms of how they research products and how they behave in-store.
Summit can help you optimise your website(s) for mobile, and radically improve your customers’ shopping experience, by delivering a comprehensive mobile strategy with provision for:
- Having a mobile site, with PPC and SEO
We can ensure that your website works well on mobile devices by activating platform-specific SEO, plus PPC that’s separate from any other campaigns, to maximise sales opportunities and conversions
Summit delivers mobile marketing strategies across all phone platforms- Auditing existing campaigns
We thoroughly test your existing mobile activities to ensure they’re fit for purpose and fully integrated within your multichannel retail strategy - Understanding – and shortening – the customer journey
To enrich the consumer experience, we track the cross-platform movements of your existing customers and then apply best practice to abbreviate the product-to-checkout journey - Location awareness
GPS-capable mobile devices allow you to differentiate your offering with functionality such as location-aware PPC ads that promote local deals and/or blended search results that supply navigation - Benchmarking and competitor monitoring
We take away the burden of tracking the competition – and comparing your activities – and give you the top-line data and analysis you need to maintain an edge
