As the UK's only retail-focused digital marketing and ecommerce specialists, we understand how in-house affiliate programmes can often offer you better value than network management options.
You can rely upon Summit's dedicated affiliate marketing team to monitor the sector and keep you informed about the latest trends. For example, the current tendency is to develop closer direct ties with super affiliates and to own the affiliate relationship. We also see higher rewards going to content affiliates, for their role as initiators in the sales journey rather than for just the last click.
ADAM KIRBY, Head of Affiliate and PPC at Three Mobile
Summit delivers a single view of all affiliate activity, so you get the relevant information without the noiseTo help you maintain competitive advantage, we deliver successful in-house affiliate management programmes. Our services provide you with:
To minimise the burden of your in-house affiliate marketing, we continue to develop our own proprietary technologies and tools:
Summit's technology suite gives you full creative control
Summit's insight team converts raw data into actionable strategy Our statistical insight team supports your in-house affiliate marketing activities by offering campaign data and detailed analysis of your customers' behaviour. Our services cover the following areas:
Attribution
Recognise the value of different affiliate types (e.g. content, PPC and cash back) with the help of our attribution model
Cash back sites
Understand the role of these sites in your typical customer's journey and discover whether the cash back phenomenon is cannibalising sales that you should attribute elsewhere
De-duping
Use our de-dupe simulation to assess the possible effects on your affiliates and then plan an appropriate response before deciding to go ahead.
Three Mobile needed an affiliate marketing solution that could be tailored to the very specific needs of a mobile phone retailer allowing them to efficiently track sales and handset activations and reward their affiliates accordingly.
We delivered a high quality tracking and billing solution specifically configured to the exact needs of the mobile sector. This has enabled clearer reporting and enhanced communication with affiliates who were also able to benefit from support via our dedicated affiliate helpdesk.
Our in-house system provided immediate positive results for Three Mobile whilst helping them strengthen their relationships with their affiliate base and reduce costs by more than 60 per cent.
