Comparison shopping – the Summit difference

As the UK’s only retail-focused digital marketing and ecommerce specialists, we know there’s still a “click to landing” discrepancy in the comparison shopping channel. And, despite the obvious advantages of Google Universal Search being free, we also understand how this can lead you to under-invest and neglect optimisation.

Summit can help you overcome these problems thanks to a unique combination of factors. We have more than a decade’s sector expertise and world class tracking facilities. Our close relationship with Google means we gain early access to beta programmes and developments (e.g. the algorithm changes of February 2011, known as Google Panda). Finally, we use technologies – including our proprietary product feed management system (SummitFEED) – intelligently, to help you maintain an edge.

We contribute to improving your ROI by continuing to invest in the following technologies:

• Stingray software marketing suite
  You can use our proprietary digital marketing technology to get detailed, real-time reporting
• Feed pre-processor
  Our fully-automated process takes your existing product feed, cleanses and re-formats it, then syndicates it to all of your partners
• Feed builder and optimiser
  To simplify the process of swapping products in and out, we can create individual feeds with optimised descriptions to suit different destinations, based upon your pre-determined rules

• Data mapping
  We can automatically map the product feeds you supply on to the data we collate from other external and internal sources
• SummitFEED
  This transforms a single in-feed into multiple outbound feeds, each one tailored to the needs of different publishers automatically – without your intervention