Summit has always provided us with an excellent service by combining great technical expertise across the board with a friendly and knowledgeable support team.
JOSEPH HOWELL, PPC Bid
Manager at Handoverfist ltd
As the UK’s only retail-focused digital marketing and eCommerce specialists, we understand how the networks have traditionally dominated affiliate marketing. We also know enough to question whether they are giving you the best possible value, given their commission rates and the level of management they provide.
Retail affiliate marketing network management – Summit expertise
We work with a variety of network platforms and, to help you gain competitive advantage, continue to develop our own affiliate management tools:
- Brand bidding checker
Runs checks on key terms related to your brand and products, ensuring your affiliates are not in breach of your terms and conditions.
Imports, revises and then exports revisions of your existing product feeds, tailored to the different formatting needs of the various networks.
- Container tags
Rewards affiliates for their contribution to your sales, using agreed conversion rules.
Retail affiliate marketing network management – Summit technologies
Our statistical insight team supports your affiliate marketing activities by offering campaign data and detailed analysis of your customers’ behaviour. Our services cover the following areas:
Recognise the value of different affiliate types (e.g. content, PPC and cash back) with the help of our attribution model.
- Cash back sites
Understand the role of these sites in your typical customer’s journey and discover whether the cash back phenomenon is cannibalising sales that you should attribute elsewhere.
Use our de-dupe simulation to assess the possible effects on your affiliates and then plan an appropriate response before deciding to go ahead.
Determine whether SEO brand clicks are more effective than affiliates – or simply masking the role of affiliates in the sales journey.
- Conversion rules
Affiliate activity is reported differently to other channels. Conversion rules, based on our statistical analysis, help you understand who deserves to be rewarded for their contribution to any given sale.
Retail affiliate marketing network management – Summit insight
- Incentivises and rewards your affiliates
Using competitions and other devices as incentives, plus reward schemes for affiliates that initiate customer journeys, we help you to build brand loyalty and key relationships while also identifying the best (and worst) performers to ensure you retain only the most motivated.
- Facilitates closer working relationship with super affiliates
With access to all the major affiliate networks and super affiliates, we deliver highly effective promotions – including cross-network opportunities – and help you develop your own relationships through daily phone and email contact plus specialist forums.
- Provides compelling propositions for your product offers
We can help you grab attention and share of voice by maintaining your optimised product feeds and assisting with your new product launches.
- Monitors – and benchmarks against – competitors
To help you stay competitive and react quickly to changing retail conditions, we constantly track your performance against other retailers and suggest strategy modifications (e.g. hiring a second network).
Retail affiliate marketing network management – Homebase
Homebase believed that an additional investment in affiliate marketing had the potential to drive additional sales and revenue – but had no cost-effective way of testing the theory.
We placed one of our highly-experienced affiliate marketing experts into the Homebase business for a period of ten weeks. During this time he was able to test and activate theories connecting increased budget and resource to improved affiliate performance – and deliver detailed insight into the delivery of enhanced affiliate marketing activity.
Improved communications with affiliates ensured significant growth from the channel, with top tier affiliates reporting an average increase in revenues of 15 per cent.